The Children's Place Stores, Inc. -

IT CRM Applications Manager

3 weeks ago
Job ID
# Positions
New Jersey


The Manager, CRM will be responsible for the development, maintenance and optimization of the CRM database system and applications to serve the needs of the business.


Key Accountabilities:

  • Manage  the design, development and maintenance of CRM database and campaign management tools
  • Partner with CRM development team to plan, coordinate and integrate data model changes within CRM landscape in order to meet business requirements
  • Responsible for data architecture solution design – both in establishing new functional areas, management of existing structure and evolution of CRM platform, Loyalty Solution and Coupon Management system
  • Active ownership of the CRM data environment to ensure optimized and sustainable platform
  • Establish and apply data design development standards and governance guidelines
  • Ensure all aspects of data model are clearly documented for both business and technical and necessary documentation requirements are embedded in change processes.
  • Partner with leadership team, cross-functional and vendor partners to ensure systemic optimization for data hygiene, analytics, segmentation and customer insight and understanding
  • Partner with the database analysis team to create and maintain appropriate CRM metrics, reports, and segmentation metrics
  • Partner with key stakeholders across multiple functional areas to understand business needs and requirements, identify issues and risks, suggest mitigation strategies, recommend best practice solutions, build consensus, obtain buy in/sign off and communicate regular status updates
  • Analyze, scope, architect, support development, support testing, and deliver integrated, scalable CRM solutions aligned with high-level corporate objectives while working within the constraints of legacy systems and quickly changing business processes
  • Identify appropriate data sources and effectively architect and develop solutions that will meet business requirements.
  • Partner with ESP to integrate new email data requirements with CRM database
  • Conduct technical reviews and walkthrus of system design documentation with IT management and CRM developers
  • Develop and regulate best practices and standards for enterprise data integration with CRM database
  • Manage team of CRM developers to provide support and accomplish company initiatives around customer database analytics and reporting


Education and Experience:

  • Bachelor’s Degree in Computer Science, Information Systems or related course of study required or equivalent work experience
  • 7-10  years of progressive IT professional experience
  • 5-7 years’ experience as data architect with excellent track record
  • 2-3 years of experience with CRM applications, Loyalty Program, Coupon management system
  • Extensive knowledge of data architecture, database design, data model and data warehouse design considerations
  • Well versed in advance SQL and PL/SQL
  • Excellent understanding of data integration tools (ETL)
  • Previous retail experience is a plus
  • Experience with Netezza and DB2 is a plus
  • Experience with BI Tools like Cognos, Tableau is a plus

Skills and Behaviors:

  • Ability to balance strategic thinking with systemic expertise and understanding, as well as tactical implementation
  • Must have keen ability to thrive in a fast-paced, dynamic environment with shifting priorities
  • Excellent verbal and written communication and interpersonal skills
  • Ability to work effectively will people at various levels throughout the organization
  • Must work well under pressure, grasp new ideas quickly and think outside the box
  • Ability to work independently with minimum supervision


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