The Children's Place Stores, Inc. -

MARKETING MANAGER

2 weeks ago(12/4/2017 11:13 AM)
Job ID
2017-29030
# Positions
1
SECAUCUS
New Jersey

Overview

The Marketing Manager, Consumer Insights will support broad strategic initiatives as well as consumer research efforts that will enable functional teams to define and execute business priorities.  This position will support the strategy development process, including ideas that are generated within the insights team.  This position will oversee the gathering and analysis of market and consumer research in order to support business objectives and assist in increasing profits and other financial goals. This position will manage the analysis of data as well as the facilitation of focus groups with the company’s customer base.

Responsibilities

Key Accountabilities:

  • Support the Director on the strategic agenda set by senior management
  • Lead the analysis of new opportunities, developing recommendations of how to proceed
  • Manage ongoing tracking studies with NPD, Foresee/i-Perceptions, and Hypothesis (syndicated data)
  • Manage an insights/community panel
  • Conduct secondary research based on business needs (non-syndicated data)
  • Provide meaningful and actionable consumer insights to drive functional and business decision making
  • Develop and field primary market research surveys to support business objectives
  • Lead the analysis of large sums of data from multiple sources and assist in making decisions accordingly
  • Plan, organize, and oversee consumer research and focus groups with customer base
  • Drive the development of new product studies and focus groups
  • Present presentations and decks based on market and consumer research to senior management
  • Budget finances for projects and the department
  • Scan business/industry trends, scan competitive landscape, and analyze consumer data
  • Deliver insights and recommendations based on analyses

Qualifications

Education and Experience:

  • Bachelor’s degree in marketing or related field
  • 7+ years of experience in market research or consumer insights
  • Experience with SPSS and/or JMP preferred
  • Training in consumer research techniques, including surveys, focus groups, trend analysis, and syndicated data a plus

Skills and Behaviors:

  • Excellent analytical and organizational skills
  • Excellent verbal and written communication skills
  • Ability to synthesize multiple data sources into actionable insights
  • Ability to prioritize workload
  • Ability to create clear objectives and develop findings in support of those objectives

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